We offer a range of services to help manage customer engagement and loyalty.
Customer Retention Programs
Database Marketing Campaigns specialised for Franchised Motor Dealer Service Departments include:
Service reminder follow up – includes extensive online reporting suite.
CSI post service follow up – with ‘Net Promotor’ scoring.
Lapsed customer follow up – with ‘Orphan Owner’ analytics.
Above includes: Data management, CI compliant eDM, SMS, survey delivery with customer retention analysis by brand/location.
Auto Digital Connect – (ADC)
The universal dealer App – one App for all your customer’s cars. Patented data handling (AU2016102004) technology to automatically handle multi-vehicle, multi-dealer connectivity and data traffic flow and transfer:
Direct targeted marketing connectivity in an App environment from dealer to customer.
Your customers will be able to book their vehicle for service quickly and easily.
Service staff will enjoy the ease at which they can help their customers.
One App for all your customer’s cars.
Dealer Portal for managing all the back end customer interaction and connection activity.
Service History storage for your customers, Repair Quote Management.
Service Reminders via push notifications.
Best part is ADS will connect 30% of your customers to the App without any training, effort or extra cost.
Customer Acquisition
Customer acquisition programs we manage on behalf of our clients come in the form of….
Inbound call centre – taking bookings and inputting directly to a DMS.
Promoting referrals of family and friends through eDM and SMS.
Web Advertising – Pay Per Click Management.
Sales Department type marketing campaigns to win over customers thought to be servicing elsewhere.
Identifying Fleets of vehicles in the dealer’s database and providing targeted marketing campaigns.
Service Department Customer Flow Forecasting
Get ahead of the game. Know what’s coming through the door before time. Never seen before and designed and owned by Auto Digital Solutions. Service Forecasting
Set realistic expectation on approaching workflow.
Better manage staff annual leave.
Plan marketing events before the downturn, not when you get there.