Auto Digital Solutions

CX Lifecycle Campaigns – The Touchpoint tool kit with everything in the one place.

The automotive franchised dealership ‘Customer Lifecycle’ contact timeline needs no introduction. It can be as broad as you can imagine if you’re a ‘the more is better’ marketing strategist, or it can be as lean as you need, if you’re ‘the give me the best bang for my buck’ type and then again, it can be anything in between. ADS will execute your pre-determined or existing re-contact strategy, develop one for your needs or any mix using our extensive automotive experience. Typically, we manage Service Reminders, Lost Customer re-contacts, CSI post service visit follow up, Sales reminders, Birthday Anniversaries, Newsletters, Database sales prospecting for new model releases, Run out offers, Used car warranty follow up and Trade-in appraisals. Our own custom-built CRM ‘CCM Gateway’ is the backbone of our business, and it ensures brand and privacy compliant database driven communications with fault free database use and customer targeting tailored to your needs. It combines the use of eDM, SMS, Online Survey’s and Call Centre with its unique performance analytics designed specifically for automotive.

Data management is one of our core specialties and we understand every dealership has some sort of data integrity issue that needs to be overcome before marketing campaigns even begin. Nothing is too hard for us to manage and we’ve seen every database challenge before across most of the popular Dealer Management Systems (DMS). Our clients rest assured that their data once it’s processed, is fine tuned for their specific marketing needs and with privacy protection for their customers being a priority.

Our eDM marketing follow up is backed by our sophisticated white-list processing, not to be underestimated, it ensures our eDM’s get to the recipient and importantly means our clients’ marketing campaigns won’t clog up their day to day emails they send when running their businesses normal daily activities.

Mix and match communication channels in any combination for each of the Lifecycle Touchpoints: –

eDM
SMS
Surveys
Print
Australian Call Centre

Interested? Make contact with us today to see how we can help you get the most out of your DMS’s Database. Follow the link below.

We can show you an affordable approach to working your Customer Lifecycle Touchpoints using the power of digital combined with a call centre.

New Car Database Sales Promotions

Using a dealership’s database, we can prospect sales customers by brand, age, model, post code, prime marketing area and customer type. We can plan campaigns to be delivered with other marketing campaigns to boost your sales leads. Any of the following communications channels can be used – eDM, SMS, Ai based conversational sales assistants and call centre applications.

Database Marketing – Customer Retention